## Monday, 22 August 2016

### Let's Ponder (Discussion 1): Is it true that...

In preparation of the I&E Bazaar, class S1-10 conducted a survey and found that the McDonald's "Crispy Chicken Breakfast Deluxe" meal is very popular amongst the SST students. They decided to sell a similar breakfast set in that morning.

To advertise their stall, they included the following chart in their promotional flyer.
Their publicity gimmick was, "We are one-third of what you normally paid!"

From a consumer's point of view, what is your reaction to this publicity stunt?
Hint: Remember to elaborate your response by applying what we learnt in this topic

Remember to include your Group number before submitting the comment.

1. This comment has been removed by the author.

2. This comment has been removed by the author.

3. Technically it is 1/3 because of the way the bar graph is presented and the way they had said it. Also they never said it was 1/3 the price.

Elrond

1. "We are one-third of what you normally paid!"

4. No. The difference is 40 cents between the 2 meals. The graph looks deceiving because the height is 3 times higher, but the graph does not start from the origin. The difference is 4 units - 40cents.

1. I would not be surprised.

5. It is not 3 times as it didn't start from \$0. It just looks like on third because the SST crispy chicken deluxe price in the graph look like 2 blocks while the other look like 6 blocks which is 1 third of the "price"

6. It is decieving as the gimmick is not exactly one-third of the normal price. It is stated as one-third of the price but the price is not 1/3

7. The price is not 1/3 of the ones sold in Macdonald. It is actually 79/83 of the price of the Crispy Chicken Deluxe sold in Macdonalds.

8. It seemingly looks as if the crispy SST Crispy Chicken Deluxe costs one third of the Crispy Chicken Breakfast Deluxe but in actual fact it costs only 40 cents less

9. When I look at the graph,at first i thought that they have a \$5 + difference in price,so it tricks people into thinking SST is cheaper,however it is only 40 cents cheaper,which is enough to buy half a cup of milo

1. Also,their chicken might also taste worse,so it also tricks the customer

10. I would report them for false advertising as the difference is only 40c.

11. The gimmick is not correct because if they say you pay only 1/3 of the normal price, it should be about \$2.80 and not \$7.90. I think the gimmick says that it is 1/3 because according to the graph, the interval of the SST crispy Chicken Deluxe is 2 intervals, but the original one is 6 intervals, so it sort of shows that it is 1/3, but in actual fact it isn't. The problem is the presentation.

12. They lied. One-third of \$8.30 is about 2.77(3sf) but they put \$7.90 and it is more than 2.77. If you do not look at the number and rely on the graph, the SST one IS one-third of the CCBD in terms of the blocks in the graph, so people would buy it and SST would get more.

13. Upon seeing the advertisement, I thought the SST crispy chicken deluxe was much cheaper than the breakfast deluxe, but after some thought I realised that it is only slightly cheaper.

14. The chart starts from \$7.70 so the amount is not 1/3 of the original price

15. I thought that the SST Crispy Chicken Deluxe was much cheaper than the Crispy Chicken Breakfast Deluxe. However, I failed to see that the difference is only 40 cents. The one-third is not true at all unless you are counting from the bar graph

16. The difference looks big at first, but then it is only 40c difference and would no buy from them because they are cheeky.

17. It is deceiving and after seeing that, I would not even want to buy from them as the PICTORIAL part of the graph was 100% false because it was not even close to 1/3 the price, even though the numbers don't lie. So I think that this "marketing strategy" would only pull people away.

18. The graph looks like one-thrid but it is actually not one-third and is only 40 cent different.So it is very deiciving.So if they say the thing is one-third, it is fake and scaming.

1. This comment has been removed by the author.

19. This publicity stunt is just making them look foolish.
The Crispy Chicken Breakfast Deluxe is \$8.30 and the SST Crispy Chicken Deluxe is \$7.90.
The graph makes the SST Crispy Chicken Deluxe look 1/3 of the price of Crispy Chicken Breakfast Deluxe, but the values of each is not so, with the difference of \$8.30 (Crispy Chicken Breakfast Deluxe) and \$7.90 (SST Crispy Chicken Deluxe) being only 40 cents, which cannot be 2/3 of the price difference.

20. My first reaction was that the SST Crispy Chicken Deluxe was really cheap compared to the McDonald Crispy Chicken Breakfast Deluxe and thought the price of SST Crispy Chicken Deluxe was indeed one-third of the McDonald Crispy Chicken Breakfast Deluxe. However, when I examined the graph carefully, I found that SST Crispy Chicken Deluxe was only 40 cents cheaper than the McDonald Crispy Chicken Breakfast Deluxe instead of being one-third cheaper

21. According to the graph, the SST Crispy Chicken Deluxe looks like it is one third of the the Crispy Chicken Breakfast Deluxe. If you look closely, you can see that it is not one third as the difference between the SST Crispy Chicken Deluxe and the Crispy Chicken Breakfast Deluxe is 40 cents.

22. I would think that the SST crispy chicken deluxe is very cheap compared to the Crispy Chicken Breakfast Deluxe. However, upon taking a closer look at the chart the difference not very big. The bar chart did not start from \$0 and instead started from \$7.70.

23. S1-10 think people so dumb. They say their product costs three times lesser than the one sold in mcdonalds when the difference is only 40 cents as their axes on the bar chart for the cost starts at 7.70

24. Although this graph looks like it is saying that it is one-third the price, it is actually wrong as they did not start the graph from 0 but actually from \$7.70.

25. It looks like 1 third as the graph does not start from zero. Also I would not even bother to look at this kind of posters as they look like they have no budget.

26. It is deceiving and after seeing that, I would not even want to buy from them as the PICTORIAL part of the graph was 100% false because it was not even close to 1/3 the price, even though the numbers don't lie. So I think that this "marketing strategy" would only pull people away.

27. The gimmick is not correct because if they say you pay only 1/3 of the normal price, it should be about \$2.80 and not \$7.90. I think the gimmick says that it is 1/3 because according to the graph, the interval of the SST crispy Chicken Deluxe is 2 intervals, but the original one is 6 intervals, so it sort of shows that it is 1/3, but in actual fact it isn't. The problem is the presentation.

28. I would report them for false advertising as the difference is only 40c.

29. When I first saw the chart, I though the SST Crispy Chicken deluxe was 1/3 the price of that of the Crispy Chicken Breakfast deluxe. However in reality, there is only a 40cents difference. Anyway both meals are scams because how can a crispy chicken cost so much.

30. The graph is meant to make people think that the SST chickens are much cheaper than Crispy chickens because of the price difference between the SST chickens and Crispy chickens so normally people wont care so much about the label on the y-axis they will just care more about what is on the bar graph so as a consumer i will be quite angry at the publicity stunt and i will take photo and STOMP it and post on Facebook and Instagram to waste awareness about this nonsensical act.

31. Upon seeing the advertisement, I thought the SST crispy chicken deluxe was much cheaper than the breakfast deluxe, but after some thought I realised that it is only slightly cheaper.

32. Technically it is 1/3 because of the way the bar graph is presented and the way they had said it. Also they never said it was 1/3 the price.

Elrond

33. My first reaction was that the SST Crispy Chicken Deluxe was really cheap compared to the McDonald Crispy Chicken Breakfast Deluxe and thought the price of SST Crispy Chicken Deluxe was indeed one-third of the McDonald Crispy Chicken Breakfast Deluxe. However, when I examined the graph carefully, I found that SST Crispy Chicken Deluxe was only 40 cents cheaper than the McDonald Crispy Chicken Breakfast Deluxe instead of being one-third cheaper

34. I thought that the SST Crispy Chicken Deluxe was much cheaper than the Crispy Chicken Breakfast Deluxe. However, I failed to see that the difference is only 40 cents. The one-third is not true at all unless you are counting from the bar graph

35. The difference looks big at first, but then it is only 40c difference and would no buy from them because they are cheeky.